782 views


< Keep a track of information related to number of users and catching with your app, number of conversions, profile of customers, etc.All your subsequent actions should be geared towards this ideal customer persona you have built. App Idea 3.Draw up a Content Marketing Strategy Content marketing is an important part of digital marketing. Take care to choose the correct mobile app category where you can be sure of reaching the target segment and more downloads. 13.However, this could prove tricky if you have not planned in advance.Here are some tips for how to market an app during the pre-launch, The Launch and Post-Launch.", "keywords": ["how to market app","ways to promote app","how to promote app"] }

The post 30 Simple Ways to Market an App in 2019 appeared first on TechAhead.

.Prepare your app monetization strategy at the beginning and incorporate it during the app design and development phase itself. 9. How to Market an App: Pre-Launch Phase Here are some tips for how to market an app during the pre-launch phase. 1.Set up Social Media Accounts In today’s online work it is essential to setup dedicated social media account for your mobile app. 18. This makes app description and keyword density used therein very important because almost 80% of users find an app by searching on the app platform.Select the Right Mobile App Category With so many mobile apps available, you can expect to have stiff competition in whatever the category you choose.You are engaging with the customer so that you can monetize your product or service.The app should give the users options to share your App while they are using it.Having anything in black and white helps in communicating the same to others.It is essential to perform a competitive analysis of the mobile app market.This will enable you to focus the app marketing efforts on the correct target segment. 22.Use QR Code for Offline Marketing Amidst all the online marketing action, offline marketing should not be neglected.When you think of how to market an app, setting a launch date is the first thing you should do.Perform Competitive Analysis Before you enter the market, you must know what you are up against.You will need to reach out to the organizers and show your interest.As of March 2017, Google Play Store had 2.8 million apps whereas Apple App store had 2.2 million mobile apps for download. Here we are going to discuss how to market an app to ensure that your app is found by the customers.Keep adding features to your app, however minor.Trust me; this will save you lots of headaches later.Consider Apple Search Ads If your app is available for iPhone or iPad, using the Apple Search Ads platform is a good idea.If you get a negative feedback, solve the problem immediately.Ready in advance.This will help you in providing the best possible experience to the users after analysing test results. 30.If you do not set a release date for your mobile app, it will take to get delayed for one reason or the other.Here are some ways for how to market an app in post launch phase: 21.According to AppAnnie report, 65% app downloads on iOS app store happen through organic search. 29.This will be through both Play Store as well as In App advertising.When an app has a clear brand message, customers identify with it and engage better. Define Brand Messaging 5.You already have the customer persona.Ensure that you have an app that is worthy of review by the influencers.Be sure to collect enough data to be able to analyse the impact of your strategy. 15.This will keep discussions alive long after the launch.Use a Website, Microsite or Landing Page Chances are that you already have a website for your business.Do Guest Posting on Established Websites Guest posting on high ranking website in your app category can help you send out a good word out among potential customers.This will go a long way in convincing future customers that you care about your app. 23.Make Easy to Share Your App There is nothing like mouth to mouth publicity.If your business social media accounts already have a huge following, who are also potential customers for your mobile app, you can use the same accounts.If not, start collecting the emails so that you have a big list of people to whom you can send the launch email. 8.Most of them are usually on a lookout for participants. 26.Make Continuous Updates & Maintenance As you collect reviews and feedbacks from users, incorporate the suggested changes after due diligence.Encourage the users to review the app and provide comments.You can choose to implement all or only some of them at a time.Take care to ensure that app description, headline and screenshot are optimised for target keywords. 12.Keep yourself updated about the competitors’ latest development by subscribing to their blogs and newsletters, and general industry news. 4.Providing immediate customer service is necessary to stop negative publicity. 20.This is essential if you plan to have in-app ads or provide a premium version later.Write a blog post on your website or blog and give links for download within the post. 14.Mobile app marketing is not much different from marketing of any product.Do Market Research to Know your Visitors Before any app marketing strategy can be outlined, you need to research the market and identify the ideal customer for whom you are building the app.So, keep PR kit containing press release, logo image in multiple resolutions, app screenshots, etc.Depending upon your target segment you can choose to go for paid marketing on two or more channels.Map the User Journey to Re-engage Don’t forget about the user once they have downloaded the app.Start small and see what works for you.Mention it in your bio, which will probably find a way to all delegates. If you do not get the images right, the whole PR exercise would be rendered useless as potential customers are not able to see them properly. 6.Get Reviewed by Influencers Influencers in your category should be an important part of your app marketing strategy.Identifying the target market and keywords that you want to optimise for.If yes, create a landing page dedicated to the mobile app you are planning to launch.Now what? This is what we discuss in this section. 11.Being active on these communities and forums will also give you an opportunity to be in touch with your customers and solve their problems even after the download. 19.Start Promoting on Social Media Channels This is time for how to market an app on social channels.Attend meet-ups Attending industry meet-ups where you can mention your mobile app is a good way of promotion.What I want to impress upon you is that parallel to app development process, you should know how to market an app.But, as with any product or service that a business is trying to sell, you need to continue the marketing search for continued profits.You will need to pitch to the influences with the USP of your mobile app, like eye catching mobile app design, super friendly interface, fastest load times, etc.Be sure to select where you will appear based on where your ideal customer is expected to be present. 16.Prepare for E-mail Marketing If you already have emails of people who could be interested in the mobile app you are planning to launch, good.At the end of the day you are here to make money and mobile app is a means to that end.If you do not have a website, it would be a good idea to develop a website dedicated to the mobile app.However, here you need to exercise some control and not be very overt with the marketing.It’s just that it has taken the form of social sharing in the online world.Perform Community Building or Forum Discussion If you have a strong branding and messaging associated with your mobile app you can go for building communities and forums around it.Content marketing strategy is an integral part of digital marketing.As discussed earlier, you should have the promotion strategy in place before doing this.Ask for Feedback, Reviews & Comments Customer engagement after they have downloaded and used the app is essential to continue further downloads.After that, create a content marketing calendar for all digital channels like blog posting, social media, newsletters, etc. 10.Be Prepared for PR Exercise When the time comes for actual launch, you need to give out lots of PR materials to the agencies, be it online or offline.Reach out to them to review your app and mention the results in their blog posts, social media posts and other conversations.Define App Monetization Strategy Often businesses get so carried away by the whole idea of launching the mobile app that its monetization strategy is overlooked.And this is the time to implement the strategy; the guest post can the link back to mobile app landing page or app marketplace directly. 17.Take care to include guest posting strategies in the content marketing plan you have created during the pre-launch phase.G2Crowd covered the topic in great detail on the landing page and how to market an app. 7.It’s the nuances that are different, which we will come to later.Do not leave it till the end, when your app development process is in its final phases.Get Speaking Engagements Similar to meet-ups, speaking engagements are good ways of continued promotion.Engage on Social Media Channels Remember the social media accounts you created? Or the e-mail list collected? Continue engaging with them through regular posts, newsletters, sharing information and of course, app performance. 28.Focus on Customer Service Keeping in touch with the customers and providing them an effective service is essential to keep the ball rolling.How to Market an App in 2019 According to Statista reports, mobile apps are expected to generate revenue worth 189 billion US dollars by 2020. 24.Be Seen Everywhere Line up appearances in interviews, podcasts and webinars around launch time, both before and after. Usually, your mobile app would be eligible for more than one category.Mobile App A/B Testing When sufficient number of users have downloaded the app, you can perform A/B testing for the app.Define Paid Marketing Strategy Using paid marketing is also a good idea to implement during this phase.Define Your Brand Messaging The brand messaging of the app must be very clear and if possible, written down in a style guide.When users receive an update notification, they feel that you are invested in the app and care about its users. Conclusion We have discussed many strategies about how to market an app.If you have a brick and mortar store, advertise the app there, providing easy links or QR codes. 25.Ensure that social media content marketing strategy must be separate for your business and the mobile app so that neither of them get neglected later. How to Market an App on Social Media Accounts How to Market an App: The Launch Phase You have set the launch date, prepared for the big day and launched with fanfare.Sit with your app designers to include links and buttons to implement this strategy. App Launch How to Market an App: Post Launch Phase Once the app is launched and the ball is set rolling it is easy to go slow on app marketing. Continue engaging with them on various online platforms so that your app does not fall into disuse.Start App Store Optimization (ASO) App Store Optimisation is the SEO of app Marketplace.It is better to set a date and then work backwards from there. 2.Just remember that data collection, analysis and fine-tuning of the strategy is essential for the success of your mobile app promotion strategy. { "@context": "http://schema.org", "@type": "NewsArticle", "headline": "How to Market an App in 30 Easy Ways - TechAhead", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.techaheadcorp.com/blog/how-market-an-app/" }, "image": { "@type": "ImageObject", "url": "https://media.techaheadcorp.com/wp-content/uploads/2019/03/define-brand-messaging.jpg", "height": 800, "width": 600 }, "publisher": { "@type": "Organization", "name": "TechAhead", "logo": { "@type": "ImageObject", "url": "https://media.techaheadcorp.com/wp-content/uploads/2019/02/Logo.png", "width": 600, "height": 60 } }, "author": { "@type": "Person", "name": "Shanal Aggarwal" }, "datePublished": "2019-03-07 17:16:47Z+05:30", "dateModified": "2019-03-07 17:16:47Z+05:30", "description": "Before any app marketing strategy can be outlined, you need to research the market and identify the ideal customer for whom you are building the app.Give them the option of doing this on the app marketplace or any of your social media channels.Also, drop that you have launched an app during informal discussions. 27.Put in details of the app and place in the banner so that everyone visiting it can see.Take care to give relevant information and visible download link for the app.Set a Release Date Setting the deadline for any task is important.It is a good idea to include offers and giveaways as part of promotion.You, of course, have the option to differ on this. Anyways, this is not the topic of discussion here. Like any product, how to market an app must be divided into three phases:
    Pre-Launch – This covers the time period from the time you decide to have a mobile app until you actually launch it. The Launch – This covers the period from launch till the first few weeks. Post-Launch – This phase starts after the initial novelty of the launch has worn off and should ideally continue till the life cycle of the mobile app.
The moment you decide to have a mobile app developed for your product or service, you need to get hold of a mobile app development company to assist you in that.Track User Acquisition Data is very important for any marketing strategy.A negative feedback here and there, especially in the initial launch phase can have be a huge set back to your app marketing efforts. More the number of channels where they can provide feedback, higher the probability that you get one.I am an advocate of using a mobile app development company and not doing it in-house because I believe that every job should be done by a specialist.[Disrupt Watch To Startups App TC 2018]
Source: https://www.techaheadcorp.com/blog/how-market-an-app/

Comments
No comments yet. Be first to leave one!